THIS IS THE REAL ECONOMY
“Care is Capital”
The Real Economy is about the people who hold our lives together. Our parents, helpers, teachers, security guards, gardeners, and nannies – those who keep our homes, communities, and economies in motion.
The campaign calls care what it truly is: real work. It pushes for safety, demands recognition, insists financial inclusion, and drives advocacy that treats care as imperative infrastructure for Africa’s future.
The Real Economy redefines what counts as value and asks all of us: if care is capital, how will you invest?
OUR AIM
TO SECURE $1 BILLION IN COMMITMENTS TOWARDS WOMEN’S SAFETY, CARE WORK, AND FINANCIAL INCLUSION IN AFRICA, BY 2030.
Get Involved
Change doesn’t start in boardrooms. It starts with people. Whether you’re a CEO, policymaker, parent, student or neighbour – you have a part to play. This is your opportunity to invest in care.